Home » Leader’s Message
It gives me great pleasure to welcome you to our website where you can look at comprehensive and in-depth information of our company, products and services. It also conveys our sense of mission and vision—to become the leading Lubricants Solution Provider in the Kingdom of Saudi Arabia.
We continue to leverage the latest technologies as well as continuous investments in R&D in order to provide innovative products and services that will meet the rapidly evolving needs of our customers. Our success is built on fostering strong strategic partnerships, an excellent distribution network, and a proven ability to deliver superior operational results. To maintain our positioning, we continually invest in our company and our associates, proactively innovate to improve processes, and empower our associates in order to achieve excellent results whilst meeting the highest standards of integrity and safety in the workplace.
We are guided by our corporate values of Respect, Improve, Pioneer, and Empower ensuring that we consistently meet and exceed the expectations of our Shareholders, partners, and stakeholders.
I am proud of all what we have accomplished over the last thirty years of being a major player in the automotive lubricants business. I am excited and energized as we enter our next decade and will continue building on our strengths, proven track record, capabilities, and corporate values and look forward towards continuing to play an active role in the lubricants business in the Kingdom of Saudi Arabia.