Abdul Latif Jameel for Oils

Newsletter 2023

I want to convey my sincere thanks for your continuous passion and commitment through the first half of 2023.

Your efforts have produced great results, and I am delighted to share some exciting news about our recent achievements. I’m pleased to report that we have exceeded our financial objectives for the course of the year. This excellent achievement is due to our entire team’s collaborative effort and devotion. I’m particularly proud to announce that our digital revenues have shown exceptional growth, now accounting for 50% of our total revenues. This achievement highlights our ability to adapt to the evolving market landscape and seize new opportunities. Furthermore, I am thrilled to share that we have successfully obtained ISO certification. This significant milestone reflects our commitment to maintaining the highest standards of quality and ensuring customer satisfaction. It is a clear demonstration of our dedication to excellence and continuous improvement. As we move on through the rest of the year, I want to reassure you that we are on schedule to meet our objectives. With your great support, I am confident in our capacity to not only meet but also surpass our goals. We will continue to grow and thrive as a team in the ever-changing commercial world. Thank you for your continued hard work and dedication. I am proud to be a part of this team!

Adnan Miraj Mirajdin | Managing Director


Hybrid Campaign

  • The campaign launched in May 2023 for 30
  • The main objective was video views to raise awareness about hybrid
  • Campaign platforms: Twitter, Meta, TikTok, Snapchat, YouTube, Huawei, and Shahid
  • The campaign achieved its KPIs by 186% of total video views and 154% of total impressions

Coolant Campaign

  • The campaign launched in June 2023
  • The main objective was to increase awareness toward the new Toyota product pre-mixed long-life


Abdelhakk Assami’s Sponsorship:

Abdulhakk Asami is a professional in car maintenance and modification. He started his career as a maintenance technician specializing in cars. Now it is one of the most famous content providers for car maintenance in Saudi Arabia and the Arab world. The number of subscribers to the YouTube channel “Your Car with Abdul Haq” has exceeded 2.16 million, with a total viewership of more than 120 million. The reason behind the establishment of the “Your Car with Abdul Haq” channel is the years of experience and knowledge in car maintenance. Abdul Haq’s main goal was to simplify mechanical information for non-specialists and car owners.

Rally Jameel Sponsorship

We were thrilled with our participation in the Jameel Rally, which is the first desert rally of its kind dedicated to women in the Kingdom of Saudi Arabia. Rally Jameel is an initiative of Abdul Latif Jameel Motors to support the Kingdom’s direction to develop various sports and youth capabilities, especially in the field of motorsport. Rally Jameel does not require speed, in teams of two ladies, each will use state-of-the-art navigation equipment and a digital road book to compete on a pre-defined route in the beautiful deserts of Saudi Arabia using normal off-road cars through hidden Waypoints to collect points. The team that accumulates the most points wins the Rally.

Idemitsu Meeting

Abdul Latif Jameel team visited Idemitsu office and their R&D lab, they took us on the journey of Genuine Oil Development requirements. Current business and potential growth were discussed during the meeting.

ISO Certification:

We are pleased to announce that two Abdul Latif Jameel Enterprises entities in Saudi Arabia have been certified by SGS against ISO 9001. The certification demonstrates the commitment of ALJOC and PSVA to providing high-quality products and services for the automotive sector.

The certification awarded to ALJOC and PSVA reinforces their competitive edge in an ever-evolving market. It provides a clear differentiating factor for their customers, assuring them of the highest quality standards in the automotive industry.

Employee of the Quarter:

Abdul Latif Jameel Oils Company

Zelal Bin Omran

Mohammed Karooryor
Marketing Support Supervisor

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